Event Strategy Session

First Name

Last Name

Phone/Mobile

Address

Address Line 1

Address Line 2

City

State

Zip Code

Country

Purpose and Vision

Describe who you want to attend this conference:

What is their biggest problem you can help solve?

What transformation are you hoping to accomplish?

When an attendee walks away from your conference, what five words to you want them using to describe your event?

Put all of the above pieces together into an easy to understand purpose statement.

Title of Event

Event tagline

Product, Service, Membership Event is pointing to...

Goals

Let's set three - four goals for this event. We will use the SMART goal format so we can measure them and determine if we accomplished them.

S - Specific (who, what, where, when, which, why)

M - Measurable

A - Achievable

R - Relevant

T - Time-Bound

Goal 1 - Money Goal

Goal 2 - Email List Goal

Goal 3 - Audience Transformation Goal

Goal 4 - Your Choice Goal (optional)

Event Structure

Event Dates

Event Time

Will the event have different tracks?

Yes

Describe tracks if yes.

Other notes related to event structure

Speakers

List of Potential Speakers

Do you have speakers who have a relevant audience and will most likely help you promote?

Yes

Do you have speakers who are industry experts?

Yes

Conference Tickets

How do you want to handle tickets?

All Access Pass Details

Conference Tech

In addition to using Hopin as an event platform, you will need to provide several other pieces of technology to help through the registration and attendee communication process.

Email Service Provider

Cart System

Affiliate Tracking (if you plan to use affiliates)

Website Platform

Additional Notes

Community

How will we promote community at your event?

Additional Notes

Additional Dreaming and Ideas

Are there other ideas you want to share or want to discuss?

Additional Notes

Purpose and Vision

Goals

Event Structure

Speakers

Sponsors

Conference Tickets

Conference Tech

Community

Additional Dreaming and Ideas